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The No Quit, All Hustle brand

Teamwear Spotlight: Powerhouse Superfoods

Powerhouse Superfoods

My name is Julia Shillolo, I'm 30 years old and I am the founder and owner of Powerhouse Superfoods. I moved to Ottawa 12 years ago to pursue a degree in Human Kinetics, where I met my now husband, Brian. Our love of travel and adventure has taken us to many incredible places on earth, but for now Ottawa is our home base. In 2009, we spent the year living and travelling around Australia, in 2012 we spent 4 months hiking 3000km in the wilderness of the Pacific Crest Trail for our honeymoon, and most recently in 2015 we spent a year teaching English to middle school students in rural South Korea. From traveling, I have experienced many cultures and ways of life, and it has not only given me greater self awareness, but has also given me a better understanding of our interconnected relationship with the earth.

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Other than my love for travel and adventure, I am very passionate about living a healthy and active lifestyle, that includes eating a plant-based diet, staying strong and fit with daily physical pursuits, and spending as much time as possible with animals and in the great outdoors. My happiest moments are when I am amongst loved ones, experiencing incredible food and being immersed in nature, preferably all at once!

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So, how did Powerhouse Superfoods come to be? Well, for many years I have had the desire to share my passion for healthy plant-based cuisine, but I simply didn’t know how to go about pursuing this dream. I have always believed that the food we nourish our bodies with, is not only our fuel, but is also our greatest weapon against most diseases and ailments. We literally become what we eat, so it would only make sense to seek high-quality, healthy whole foods.

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So, with this mindset and my desire to promote clean eating, it was in late 2016 that I decided to begin experimenting with ingredients and recipes to create my very own whole foods nutrition bar. It was very important to create a bar that was not only ealthy, delicious and vegan, but I wanted my husband to enjoy it too, so it also had to be keto-friendly (referring to a diet that is high in healthy fats and very low in carbohydrates, in order to help shift the body's primary fuel source from carbs/sugars to fats/ketones). After a few trial batches, I was well on my way to creating magic in the kitchen. After sampling my bars to family and friends, and receiving overwhelming positive feedback, I knew I was on to something special. I made a few tweaks to my recipe et voila - ketoLUXE bars were born! It was at this time that I decided to quit my full-time position working in the holistic healthcare field as a chiropractic assistant and to pursue my dream wholeheartedly.

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My first product, ketoLUXE, is an all-natural, plant-based and keto-friendly nutrition bar. They are a deluxe meal/snack for those who truly value their health and performance. The demand for the bars has been huge, and I'm sure that's in part due to the growing rise of the ketogenic way of eating, and so my current hurdle is keeping up with orders. What an amazing problem! So, I have been working with a food development company to help me perfect my recipe in order to make it scalable for local manufacturing and distribution. I am working towards my goal of having my very own ketoLUXE bars available in select retail locations across the city within the year. Beyond this, I can certainly foresee other products to follow suit - stay tuned!

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This journey has been very exciting and rewarding, but of course, there have been many challenges along the way. Starting a business is by no means an easy path, but as the saying goes, nothing worth doing is ever easy, and I’d like to think that I have a “no quit, all hustle” mentality. I am very fortunate to have the incredible support of not only my family and friends, but also from local businesses in the community, like Unsung Hero Apparel, which makes this journey so much more worthwhile and fulfilling. A sincere thank you to all those who have supported me along the way. This is only the beginning of Powerhouse Superfoods!

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To find out more about Powerhouse Superfoods, visit


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